Plant DecodedPrivacy and cookies
Short version: analytics only run if you agree to them, there are no ads, and your information is never sold.
Last updated 12 October 2026.
Who runs this site
Plant Decoded is run by Yumna Ahmad. For anything about your data, email hello@plantdecoded.com.
What’s collected
Like almost every website, the server that hosts Plant Decoded keeps standard logs, such as IP addresses, browser type and the pages requested. These keep the site secure and working, and aren’t used to identify you.
If you use the contact form or email us, we receive your name, email address, organisation if you add one, and your message. We only use these to reply to you, and we never add you to a mailing list.
Cookies and analytics
When you first visit, you’ll be asked whether Plant Decoded can use analytics cookies. Your choice is saved in your browser so you’re not asked on every page.
| Tool | What it does | When it runs |
|---|---|---|
| Google Analytics 4 | Counts visits and shows which pages are read. Advertising features are switched off. | Cookies only if you accept. Before you choose, or if you decline, it runs in a restricted mode that sets no cookies and sends only basic, anonymous signals, such as a page being viewed. |
| Hotjar (Contentsquare) | Shows how people scroll and click, including anonymised session recordings, so pages can be made easier to use. Text you type into forms is not recorded. | Only loads if you accept |
You can change your mind at any time using , also found at the bottom of every page. Clearing your browser’s site data resets your choice too.
These services are provided by Google and Contentsquare, who process the data on our behalf under their own privacy terms.
Links to other sites
Notes link to research papers and other websites. Those sites have their own privacy policies.
Your rights
You can ask to see the personal data we hold about you, have it corrected or deleted, or object to how it’s used. Email hello@plantdecoded.com and you’ll get a reply within 30 days.